How tough is your luggage
Posted on December 20, 2008 - Filed Under Blogging | Leave a Comment
I remember when we were growing up one of the commercials that I still remember is for Samsonite luggage when they throw a suitcase into a cage with a gorilla and he proceeds to toss and jump on this piece of luggage. It is this type of brand equity that is tough to replicate and has lasted for some time. So now every time we go to purchase new luggage the brand name Samsonite comes to the top of mind because of that well planned ad.
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